Run through LPC's own Ads Manager, this Coming Soon campaign worked the local geo before 9 Bakerana Court ever hit the market. The property's since gone live, and this report covers the campaign that led up to it.
A Coming Soon campaign exists for one reason: get the property in front of local buyers before it's officially on the market, so the audience isn't starting from zero on day one. 9 Bakerana Court has since gone live, and this report walks through the campaign that got it there.
With 9 Bakerana Court now formally on the market, this campaign did exactly what a Coming Soon run is meant to do: get ahead of the listing. 3,407 local buyers saw it, and 264 of them clicked through to the property page at just $0.38 a view. Leads were never the goal here. Visibility before launch was, and it came in at a genuinely efficient cost.
Everyone reached during this run now sits in LPC's Meta engagement pool for Ormeau, available to draw on for the live listing campaign and for any Buyer Match or retargeting work down the track.
A single static creative ran on Facebook and Instagram, reaching a geo-targeted audience under Meta's Housing Special Ad Category rules. The figures below come straight from the confirmed Ads Manager export.
| Metric | Result | Benchmark | Read |
|---|---|---|---|
| People reached | 3,407 | Local awareness zone | On target |
| Impressions | 9,733 | – | No benchmark |
| Frequency | 2.86 | <3.5 | Healthy |
| Link clicks | 383 | – | No benchmark |
| Cost per click (blended) | $0.26 | $0.50 – $1.50 | Comfortably under benchmark |
| Landing page views | 264 | – | No benchmark |
| Social actions (reactions, comments, shares, saves) | 9 | – | No benchmark |
| Cost per lead | N/A | N/A for Coming Soon | Not applicable |
The page engagement figure Meta reports for this campaign is 392. Break it down and it's simply link clicks (383) plus the confirmed social actions (6 reactions, 2 saves and 1 share, totalling 9). We've kept these split out above rather than folding clicks into an engagement rate, so the read stays meaningful.
At 9, social actions were modest against a reach of 3,407, but that tracks for a campaign built around landing page views rather than reactions or shares. It's a fair trade-off at this stage of the campaign.
One static creative carried this campaign across Facebook and Instagram feeds, pairing the "Coming Soon" badge with a "Register your interest" prompt to bring local buyers in ahead of the formal listing.
Both the $0.26 cost per click and the $0.38 cost per landing page view sit comfortably under benchmark. Pairing the "Coming Soon" badge with a "Register your interest" prompt gave buyers something concrete to do before the property went live, and the local audience clearly acted on it.
No interest or demographic targeting was possible here, since Meta's Housing Special Ad Category rules apply. Instead, the geography, copy and creative carried the audience selection.
This campaign used a 30km radius around Ormeau, wide enough to pick up the surrounding suburbs buyers are realistically weighing up alongside this one.
This runs under Meta's Housing rules, which rules out interest-based targeting. Geography, copy and creative pick up the slack instead.
Each person reached, and every landing page view, adds to LPC's Ormeau engagement audience, an asset the live listing campaign and any future Buyer Match or retargeting work can draw on.
This campaign's frequency came out at 2.86 (9,733 impressions divided by 3,407 reach), well within our 3.5 ceiling. The audience had room to spare, so it wasn't oversaturated and could have run longer with extra budget.
$99.91 in spend, 3,407 buyers reached, 264 landing page views, all before the property was officially on the market. Here's what that adds up to.